Rate Card Analysis

By reading this rate card I have learned that 55% of the readers of Vibe are male while 45% are female readers. The most common age of readers are 21+ and the median age of readers is 30. 55% of readers are in education while 20% are specifically in college. 65% of readers are in full time employment. The race with highest reading percentage of this magazine with 75% are Black/African American, the lowest percentage race is Asian with 1%. Rate cards are seen as very important as they know in detail who their target audience is to increase readership and maximise profit.

By reading this rate card I have learned that 63% of the readers of NME are male while the remaining 37% of readers are female. The median age for readers is 25 and 26% of students read NME. NME sell about 20,011 units every week as they are a weekly magazine. About 261,000 people read the magazine. I am surprised by the amount of information that the company know about their readers. I believe this is good as they know specifically who they're aiming their magazine at due to age and other factors. It is important that they know their target audience to maximise profit and increase the readership number.

What I have learnt: I By doing this task I have learnt about how important it is for music magazine owners to know details about their readers. The reason why it is so important is that they need to know who they are aiming their magazine at and how they can cater to their needs, to maximise profit and increase the readership number.

Attracting an audience

I have learnt that magazines use lots of different techniques on their front covers to attract the audience to buy the magazine. For example the use of short and snappy captions in bold, eye catching font is a widely used technique.

NME Magazine Analysis

From doing this task I have learnt about front covers, contents pages and double page spreads. Once again I learnt about eye catching techniques for front covers. Secondly for the contents page I learnt about the use of short, witty quotations which will make the reader want to learn more about why they have said that quote or statement. Lastly I learnt about the use of double page spreads. This double page spread used statistics about the recent summers festivals and funny "festival horror stories" which could possibly increase ticket sales at festivals as they want to be part of the fun.

History of Music Magzines

Magazine Front Cover Analysis

By doing this task I have learned about the techniques that music magazines use on their front covers to attract people to purchase their magazine.

Institutional Video

What I learnt

I learnt from this task about the many magazines that companies like Bauer Media Group own. I also learnt details about the origins of these specific companies such as when they were first established etc.

Institutional Research

Grid of information about music magazines. I have found out the amount of copies sold every month or however frequent a new edition is released. I also learned about the origin of the music magazines, such as Kerrang! originates from the UK while NME comes from the USA. I also learned about the circulation of the magazines which was interesting as I could work out who was the leading music magazines in sales.

Evaluation

I believe that my magazine cover went well. I stuck relatively close to my original plan and the finished product looks professionally done. One way I could have improved my cover is to add more text or pictures to it. The use of more pictures or text would have made it look more eye catching and appealing to the students to want to read.

Contents Page

Magazine Cover

Pictures

Original Picture

Black and white

   

                                                                                                          

Colour edit

School Magazine Layout

School Magazine Research

By doing this I have learned what I need to focus on in my cover and what I need to include so it is a professional looking magazine.